360 PREMIUM / SUNRISE SPORTS + ENTERTAINMENT
Who We Are
360 PREMIUM, a division of Sunrise Sports & Entertainment, is solely dedicated to provide you the most elite guest experience
in the professional sports and entertainment industry.
Our goal is for you and your guests to experience the hospitality and service you would expect from the world’s finest hotels, restaurants and resorts, but in an arena club. 360 PREMIUM is a full-circle service model dedicated to your 360-degree experience.
From the minute you become a member, through every step you take inside BB&T Center on event night, 360 PREMIUM is there to ensure that your experience can be described using only one word: perfect.